Webflicky
The story
How we got there.
The client
Organic Tan Face and Body is a Greenville-based spa offering organic spray tans, facials, and clean skincare for clients who value wellness and natural beauty.
The goal
Win more local clients from Greenville and nearby areas through organic search — top rankings for terms like “spray tan Greenville” and stronger Google Business visibility.
The challenge
Despite a polished website, the spa lacked local SEO: service pages were not ranking, blog content was missing, backlinks were weak, and the Google Business Profile was underused in a competitive market.
What we did
- Optimized the Google Business Profile end to end
- Rewrote service pages using local and NLP-driven keywords
- Built strong backlinks and citations
- Launched a targeted blog strategy to lift rankings and organic traffic
The result
Within months the site ranked on page one and dominated the local map pack — search clicks and impressions roughly doubled (2.95K clicks and 136K impressions over six months), the Google Business Profile drew 2,112 interactions, and the business held #1 across most of the local grid.
